About
#Tawawa_Challenge (Korean: #타와와_챌린지 / Japanese: #たわわチャレンジ) refers to Twitter’s hashtag for uploading photos or movies where people are tyring putting a smartphone or something on their chest, which is inspired by an episode in a Japanese webcomicTawawa on Monday / Getsuyōbi no Tawawa (月曜日のたわわ)[1] written by Japanese mangaka Kiseki Himura. On October 2016, this fad began among Korean Twitter users and was also imported to Japan.
Origin
Tawawa on Monday is a 1-page manga which concept is to heal people on blue Monday by cute illustrations of large breasts girls. Himura, who is also known as the artist for a comic adaptation for Sword Art Online, has continued uploading new episode as his personal activity on every Monday since February 23rd, 2015, and has also compiled it in Doujin books. Its popularity began growing around the beginning of 2016, and an interview to the creator by Japanese online news media ITmedia in August 2016[2] reported that every new Tawawa posts immediately earned over 20,000 likes and 10,000 retweets, at that point.
On October 10th, Tawawa’s short animated video series started on YouTube, which was produced by NBC Universal. In association with it, the creator uploaded the 86th episode titled “Please watch this, too. OK?” (ちゃんとこっちも見てくださいね？) where a high school girl named Ai-chan is balancing a phone of playing the YouTube video, on her chest. This tweet had earned over 36,000 rewteets and 47,000 likes within its first 4 days.[3]
Spread
This photo fad of reproducing, or parodying, that Ai-chan’s impressive pose started among Korean Twitter users on the night of October 10th, where it made headline that the YouTube video had been taken down for violating YouTube’s Community Guidelines.[4] The first instances using the hashtag was posted by Korean user @Pleasure54 at 11:24 PM (KST) (Shown below).[5] After a few hours, Japanese Twitter users came to notice this fad by the help of another Korean users @akatuki11 and @Biddunggi who introcuded this fad in Japanese and put the Japanese translated hashtag.[6][7]
Transcript:
#Tawawa_ChallengeLooking forward to your participation
Many Japanese twitter users, including Japanese idols and sexy models, were participating on the trend. And parody illustrations tagged under this hashtag are also posted to the Japanese illustrators community Pixiv.[8] This online fad was reported by Japanese online news media[9] as well as Kotaku in English.[10]
Various Examples
Tweeter Feeds
Editor’s note: This Twitter timeline may include mature contents.
Search Interest
External References
[1]Wikipedia – Getsuyōbi no Tawawa
[2]ITmedia Netlab – 「月曜朝の社畜諸兄にたわわをお届けします」 Twitterの人気コンテンツ“月曜日のたわわ”はどうやって生まれたか、漫画家・比村奇石さんに話を聞いた / 08-01-2016 (Japanese)
[3]Twitter – 比村奇石 on Twitter: "月曜日のたわわ その８６ 「ちゃんとこっちも見てくださいね？」 https://t.co/hpZ44A0JtT https://t.co/ONJc4dRoqZ" / Posted on 10-10-2016 (JST)
[4]Anime News Network – YouTube Removes 'Tawawa on Monday' Anime by Sword Art Online: Progressive Manga Artist / 10-10-2016
[5]Twitter – ₩9さんのツイート: "#타와와_챌린지 많은 참여와 도전 기대하겠습니다 https://t.co/HyQ9oE6Y2F" / Posted on 10-10-2016 (KST)
[6]Twitter – 아카츠키さんのツイート: "月曜日のたわわアニメ化を記念して韓国のツイッターではたわわチャレンジが開かれているそうです… #타와와_챌린지 #たわわチャレンジ @Strangestone" / Posted on 10-11-2016 (KST)
[7]Twitter – 비둥기 on Twitter: "#타와와_챌린지 と言うタグがいま韓国で流行ってるようだ。訳すれば #たわわチャレンジ で、昨日でた月曜日のたわわにでた胸にスマホを乗せるシンを真似するチャレンジらしい。" / Posted on 10-11-2016 (KST)
[9]ITmedia Netlab – 胸にスマホを乗せるだけ（高難度） 「月曜日のたわわ」から派生した“たわわチャレンジ”が罪深い / 10-12-2016 (Japanese)
[10]Kotaku – Meme Alert! Anime Inspires Chest-Balancing Challenge / 10-12-2016