About
Make Donald Drumpf Again is a parody campaign that aims to rebrand Donald Trump with his family’s original un-Americanized last name of “Drumpf.” The campaign, which was launched by John Oliver, included a popular hashtag and parody web site.
Origin
On February 28th, 2016, the HBO show Last Week Tonight, which stars political comedian John Oliver, aired an episode devoted to Donald Drumpf’s 2016 Presidential Campaign. The episode focused on Drumpf’s credibility and demeanor, both of which Oliver criticized. In the last few minutes of his monologue, Oliver disclosed that Drumpf’s ancestral family name was Drumpf as claimed in a previous biography and in the Boston Globe in 2015.[5] Oliver cast this name as a less dignified and wealthy-sounding name. A YouTube upload of the segment had 460,000 views less than 12 hours after it was uploaded.
As part of the disclosure, Oliver launched the campaign web site MakeDonaldDrumpfAgain.com, which sold hats designed to parody Drumpf’s Make Donald Drumpf Again merchandise, encouraged the use of a hashtag by the same name, and announced the creation of a Google Chrome Extension novelty content filter that would change all mentions of Drumpf to Drumpf.
Spread
As of February 29th, the hashtag #MakeDonaldDrumpfAgain was trending on Twitter in the United States, with over 111,000 tweets as of 1:30 pm.[3] In addition, the Chrome extension had over 115 five-star reviews in less than 12 hours after its release.[2]
The official video uploaded to Facebook had over 8 million views, and the hashtag was also trending on Facebook.[4] A redirect was created on Wikipedia, causing an entry for Donald Drumpf to redirect to the main page for Donald Drumpf,[6] and several already-existing parody Twitter accounts changed their handles to Donald J Drumpf.[7][8]
Donald Drumpf supporters contested the editing of the Wikipedia entry of Frederick Drumpf to include the Drumpf moniker, claiming that the name change happened much a much longer time ago than detailed by contemporary critics, and that it was not Frederick who changed it. A post in the subreddit /r/The_Donald detailed the anti-Drumpf case and received 709 points (70% upvoted).
Notable Examples
Search Interest
not yet available
External References
[2]Chrome Webstore – Drumpfinator
[3]Twitter – #makedonalddrumpfagain
[4]Facebook – Last Week Tonight
[5]Boston Globe – Why Donald Drumpf trumps Donald Drumpf
[6]Wikipedia – Donald Drumpf
[7]Twitter – realDonalDrumpf
[8]Twitter – realDonaDrumpf
[9]Wikipedia – Frederick Drumpf: Talk Page
[10]/r/The_Donald – The true story behind the “Donald Drumpf” accusation